We created ournegative.space as a place to educate and share our insights into branding, strategies and design.
Below are just a few of our more popular articles we've published.
Approximate 2-3 minute reads
"Have a Brand-Centric Mindset"
Business should not be about just maintaining the status quo but looking at the longterm.
"You Can't Appeal to Everyone"
The core of a brand’s success is measured by how wide or narrow their market focus is.
"Brand Association"
Birds of a feather flock together; association is directly correlated with identity.
"Messaging: Your Brand's Voice"
The core to your brand’s messaging is not only communicating information clearly but delivering it in such a way that it resonates with the listener.
"Crafting A Brand"
How exactly do you go about building a brand? We intend to show you.
"Touchpoints"
When it comes to your brand, we are dealing with emotions and perceptions. How do we evoke emotions and tailor these perceptions? Touchpoints.
"Stop Wasting Money on Branding"
The sad truth is that many businesses are wasting money on what they believe to be “branding”.
"Pricing Your Brand"
Pricing is really about the shared mindset and belief found between the brand and the audience.
"How Color Speaks: Effectively Using Color in Design and Marketing"
Color plays a huge part in how a company’s brand, product or advertisement is perceived. It plays a huge part in what it communicates. You just need to use it effectively.
"The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results"
"Start with Why - How Great Leaders Inspire Everyone to Take Action"
"Delivering Happiness: A Path to Profits, Passion, and Purpose"
"Principles to Success"
"This Is Marketing: You Can't Be Seen Until You Learn to See"
"Made to Stick: Why Some Ideas Survive and Others Die"
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses"
"Good to Great: Why Some Companies Make the Leap and Others Don't"